Monday, 1 October 2012

"Twilight" Marketing Campaign Breaking Up "Breaking Dawn"

As if there wasn’t enough hype surrounding the release of “The Twilight Saga: Breaking Dawn - Part 2,” Summit Entertainment announced that they will reveal the final movie poster in pieces.

According to recent reports, the grand finale promotional image will be shown in five different segments, across various time zones, creating a 24-hour scavenger hunt countdown to the long-awaited one-sheet.

Each piece will be revealed via one of the seven remaining Facebook pages for the film franchise before the final, with full poster coming at 9 AM PT on October 2.

“The Twilight Saga: Breaking Dawn - Part 2” is set to hit theaters on November 16, but will offer 10 PM screenings on November 15.

To follow along with the image releases, check out the timeline below:

Monday, 1:00 PM PT (Tuesday, 8:00 AM - New Zealand)
Section #1 revealed at Facebook.com/TwilightMovie


Monday, 5:00 PM PT (Tuesday, 9:00 AM - Tokyo)
Section #2 revealed at Facebook.com/NewMoon


Monday, 9:00 PM PT (Tuesday, 8:00 AM – Dubai)
Section #3 revealed at Facebook.com/Eclipse


Tuesday, 1:00 AM PT (9:00 AM – London)
Section #4 revealed at Facebook.com/BreakingDawn


Tuesday, 5:00 AM PT (9:00 AM – Buenos Aires)
Section #5 revealed at Facebook.com/EdwardCullen, Facebook.com/BellaSwan & Facebook.com/JacobBlack


Tuesday, 9:00 AM PT (North America)
Full, final poster revealed at Facebook.com/Twilight

Source: http://celebrity-gossip.net/twilight/twilight-marketing-campaign-breaking-breaking-dawn-735858

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